ART DIRECTION & PHOTOGRAPHY


LUNYA 2024 summer campaign


AD, PHOTO, & STYLING: NOELLE MERRIHEW
MODEL: ARI FOURNIER
HAIR & MAKEUP: Michelle Mungcal
WARDROBE ASSIST: Kaira Roos
DIGI TECH: Toma Kostygina
1st PHOTO ASSIST: Jules Shearer
2ND PHOTO ASSIST: HANNA SNYDER
PRODUCER: MARIANE ZARATAN


1 / 5

Welcome to your euphoric paradise where understated opulence is our backdrop. Consider this your invitation to sprawl out in a state of buttoned-down luxury – the rest affluence you deserve.


words by copy-writer, Michelle Goldstein

MIDSUMMER EUPHORIA

DESIGN DIRECTION

Our goal was to create visuals that emulated the buzz of summer by implementing quick movement in GIFs; travel-themed collages; and moodboard image stacks.

In celebration of our seasonal prints, we leaned into maximalism, pulling color and graphics from products directly into our designs.

We relied heavily on our campaign imagery while sprucing up e-commerce imagery by adding in found photos (read: boozy cocktail by the pool in the South of France).